Blog Post

Meet the People Behind the Platform

Meet the People Behind the Platform | Liz Hoffman

Welcome to JustFund’s People Behind the Platform series, where we introduce our incredible team! Meet Liz Hoffman, Senior Product Manager.


I started my career with an Americorp service year advocating for and mentoring the underserved youth of Baltimore. From there I made my way into the tech space, spending time on government licensing and real-estate marketing software. After gaining enough relevant experience as a product manager, I moved to align the industry I was working in with causes I am passionate about. With this adjustment, I transitioned into the political and union-organizing customer relationship management software.

To me, JustFund is the perfect opportunity to apply my years of product management and start-up experience to a solution I am very passionate about. Being able to do the type of work I enjoy and for the causes I believe in has been just as awesome as I had hoped.

On the weekends I can be found hiking with my dog, friends, and a good sandwich. I am an indiscriminate movie fan (from the worst to the best). I love cooking overly extravagant meals with friends. I have a many decades soccer problem (as both a player and fan). I also greatly value the time I spend volunteering for Tech for Campaigns and U.S. Digital Response.

Iara Duarte Peng

Iara Duarte Peng

Iara Duarte Peng is the Founder and CEO of JustFund.

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