Blog Post

Meet the People Behind the Platform

Meet the People Behind the Platform | Liz Hoffman

Welcome to JustFund’s People Behind the Platform series, where we introduce our incredible team! Meet Liz Hoffman, Senior Product Manager.


I started my career with an Americorp service year advocating for and mentoring the underserved youth of Baltimore. From there I made my way into the tech space, spending time on government licensing and real-estate marketing software. After gaining enough relevant experience as a product manager, I moved to align the industry I was working in with causes I am passionate about. With this adjustment, I transitioned into the political and union-organizing customer relationship management software.

To me, JustFund is the perfect opportunity to apply my years of product management and start-up experience to a solution I am very passionate about. Being able to do the type of work I enjoy and for the causes I believe in has been just as awesome as I had hoped.

On the weekends I can be found hiking with my dog, friends, and a good sandwich. I am an indiscriminate movie fan (from the worst to the best). I love cooking overly extravagant meals with friends. I have a many decades soccer problem (as both a player and fan). I also greatly value the time I spend volunteering for Tech for Campaigns and U.S. Digital Response.

Iara Duarte Peng

Iara Duarte Peng

Iara Duarte Peng is the Founder and CEO of JustFund.

Related Articles

August 30, 2022

Technology’s Growing Role in Philanthropy

Dear JustFund Community, We know that technology is starting to change the way we give, yet the impact is still slow to take hold at scale….

Read More
July 30, 2022

Changing the Way Money Moves

Dear JustFund Community,   A few years ago, I remember reading an email about a (then) new initiative called “Black Mama’s Bail Out Day.“ Organizers…

Read More
June 30, 2022

Resetting Philanthropy Together

Dear JustFund Community,  When I started JustFund back in 2017, there was one goal in mind: to move more money to movements. Back then, I was…

Read More
May 31, 2022

The Role of Trust in Grantmaking

Dear JustFund Community,  You’ve heard us say that Money Moves at the Speed of Trust™ and undoubtedly you’ve been in a meeting or read a piece…

Read More
April 30, 2022

Changing the Way Nonprofits Apply for Funding

Dear JustFund Community,  Did you know that JustFund is the nation’s first – and only – national common application grantmaking solution? We launched the common proposal…

Read More
March 31, 2022

Equity in Philanthropy

Dear JustFund Community,  It’s happening! There are so many more dynamic conversations in motion today about how to truly center equity in philanthropy. The most…

Read More
February 28, 2022

Funding Historically Excluded Organizations

Dear JustFund Community, JustFunders are off and running in 2022 as they center equity in their grantmaking and work to move more resources to historically…

Read More
December 9, 2021

What a year 2021 was…

Dear JustFund Community, I continue to be struck by the exclusionary and expensive nature of traditional philanthropy, which makes funding accessible to only select nonprofits…

Read More